Language-
The language used on the front cover of Vibe magazine is very specific to the genre and aim of the magazine as a whole, it shows different rnb artists such as Soulja boy and Usher, it also offers information about a competition that Vibe magazine have organised, this is a good idea because it links the magazine to the audience in a different way and gets the audience to interact with the magazine.
It also has mastheads showing different articles available inside, such as ‘50 crazy celeb tweets’ this then brings the reader in and excites them into wanting to buy the magazine. Also using that particular article about ‘tweeting’ links to the younger audience.
The language used on the front cover of Vibe magazine is very specific to the genre and aim of the magazine as a whole, it shows different rnb artists such as Soulja boy and Usher, it also offers information about a competition that Vibe magazine have organised, this is a good idea because it links the magazine to the audience in a different way and gets the audience to interact with the magazine.
It also has mastheads showing different articles available inside, such as ‘50 crazy celeb tweets’ this then brings the reader in and excites them into wanting to buy the magazine. Also using that particular article about ‘tweeting’ links to the younger audience.
Using language throughout the magazine illustrates the ideology of the magazine for example Vibe magazine try to send strong messages across about rnb music and the artists itself.
Institution- HARRIS PUBLICATIONS
Vibe Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation. Vibe Lifestyle network represents over 25 sites and reaches over 19 million unique users per month. The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the inspirational 18-34 year old.
Ideology-
Again like XXL magazine, vibe as a magazine still has very strong messages to send across to the reader. Using particular artists such as Usher rather than for instance Soulja boy in XXL magazine makes this magazine more exclusive and ambitious, this is because Usher has always been seen as a very popular motivated young man with a house, a family and an inspirational career; he isn’t like most of the r&b artists out nowadays that are seen for their attitude and reputation.
Again like XXL magazine, vibe as a magazine still has very strong messages to send across to the reader. Using particular artists such as Usher rather than for instance Soulja boy in XXL magazine makes this magazine more exclusive and ambitious, this is because Usher has always been seen as a very popular motivated young man with a house, a family and an inspirational career; he isn’t like most of the r&b artists out nowadays that are seen for their attitude and reputation.
The audience for vibe magazine can be seen as again black Americans, mainly males but female rnb artists are starting to appear quite frequently and are sure to grow.
For vibe magazine the representation is a bit different to most r&b magazines such as XXL magazine. Vibe magazine features artist with slightly better history, artists that are known for their determination and love for the music they make rather than for their reputation and status, for example most of the advertisements in vibe magazine go against most r&b conventions using more elegant clothing lines and classier ‘bling’ it seems more ‘down to earth’ than other r&b magazines.
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